Jane Lavey's love of the West, and all things western, led her to leave her corporate legal career in hopes of bringing a bit of cowgirl to her hometown of Ladue.  She started selling her one-of-a-kind vintage inspired buckles and found her niche in the country music celebrity scene.  Then a friend gave her a showcase for a more diverse line of casual western-inspired apparel, boots and home goods.  Next thing she knew, the retail boutique Giddyup Jane was born. Over the past 10 years, the store has become a destination boutique unlike anywhere else in St. Louis.  Nowadays, the shop offers much more than just Western wear.  Giddyup Jane offers a wide array of popular brand names in boots, apparel, jewelry and home decor.


The name Giddyup Jane was inspired by Jane's son's pajamas. So cute!